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Thursday, February 16, 2012

Prepping for our new lookbook shoot

So it's been a while since I've posted. Sorry! I have no excuse other than being busy, hope you can forgive me. So enough about me... what I wanted to talk about today is more exciting stuff, like the planning of our next lookbook shoot.

Our new winter collection has been in the works for months now, fabric swatches have been studied, designs and patterns tweaked, samples sewn and fitted. We've named the collection "Happy Days" as an ode to simpler times when dressing up was a daily routine & days were spent having fun, dreaming (or picking berries ha ha). We've chosen a colour palette of deep pinks and dark navy's, juxtaposed against warm oranges and browns. It's for the girl who wants to be a lady, but likes to have a rebel moment every now and again. Check out our mood board...

Part of every new collection is a new shoot to give our customers an idea of how things look on & also set the mood for the collection. This is definitely the fun part of the business! We can spend days planning and painstakingly choosing props & styling items.

But before we do any of that we have to get a team together. This lookbook shoot we will be working with our fave regular photographer Lis Harvey. Her understated documentary style is simple and pretty - perfect for the Ra Ra girl. Check out some of her work below.




The lady behind our beauty direction is the very talented hair and make up artist Tracie Weaver. We have not worked with Tracie before but have admired her work from afar.  She is a veteran on the fashion scene in Brisbane and has worked with some amazing designers. So we are a tad excited to finally be working with her. Check out some of her beautiful images below.





Model Chanel Thomas we spotted on Facebook and loved her quirky look. This little lady is represented by Vivien's Model Management and is also super sweet! Wow this is going to be such a fun shoot... stay tuned for more updates.


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